PPC U from Wordstream is a free Google AdWords training program. It’s organized into three courses. Beginners can start with PPC 101 and then move onto PPC 102 and Advanced PPC. In these PPC training courses, you’ll learn:
- The PPC Basics: Think AdWords for Dummies! (Don’t worry, you’re not dumb – everyone has to start somewhere.) In this course, you’ll learn the answer to basic questions like “What is PPC?” and “What are keywords?” You’ll also learn how to set up an AdWords account, including all the key elements of an AdWords account from keywords to ad groups to campaign structure, as well as the primary metrics you’ll need to track, such as cost per click and Quality Score.
- AdWords Optimization Best Practices: Once you know the basic concepts, you can move on to learning PPC advertising tips that help you make the most of your budget. PPC 102 includes lessons on keyword research, landing page optimization, bid management, ad text optimization, and other PPC optimization techniques you need to know.
- Advanced AdWords Strategies: In the final course of PPC University, you’ll learn more advanced search engine marketing strategies such as retargeting, geotargeting, and mobile PPC. By the time you’re done, you might not be an AdWords expert, but you’ll be close!
Each lesson is packed with PPC tips as well as recommendations for PPC tools that will help you along the way.
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